Marketing strategist obsessed with growth

My path into performance marketing wasn't traditional. I started as someone fascinated by the intersection of psychology and technology—understanding why people click, convert, and become loyal customers.

Early in my career, I realized that most marketing was built on assumptions. Brands would spend millions on campaigns with no clear connection to business outcomes. I knew there had to be a better way.

That insight led me to focus exclusively on performance marketing—strategies where every dollar invested can be traced back to measurable results. Over the years, I've managed over $40M in ad spend, launched 150+ campaigns, and helped businesses achieve an average 3.5x return on their advertising investment.

Today, through Nextora Vision, I work with select clients who share my commitment to data-driven growth. I don't just run ads—I build marketing systems that scale.